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first_imgCompetitiveness and perspectives of small hotel industry in Croatia, national support and financing opportunities, branding and financing of small business in tourism – these are just some of the topics of the first Congress of family and small hotels and those who want to become one, organized by the National Association of Family and Small Hotels reflects December 10 at the Westin Hotel in Zagreb.Special and recognizable, with an individual approach to each guest and 24-hour service – this is how family and small hotels, carriers of a new trend in Croatian tourism, could be described. But until fifteen years ago, they were hardly present on the market, while today their economic importance is not negligible, given that their number is growing every day.Proof of this is the fact that the National Association of Family and Small Hotels at the time of its founding in 2004 in Split had only 30 members, while today it has four times more. Unlike in Croatia, in developed tourist countries, family and small hotels are not new. With the development of family hospitality, Croatia is slowly approaching Italy, France, Austria and Greece and discovering what these countries have been developing for decades. Despite that, family and small hotels in Croatia have already surpassed the competition in quality, facilities and offer, although they make up only ten percent of the total hotel capacity, while in the mentioned countries they reach the magic number of 80 percent. In other words, Croatia today has about 400 small family hotels, while Italy has 23, and Greece and Austria 10 each.Hotel San Rocco”Investment in small family hotels is the foundation of sustainable development of Croatian tourism. Tourism market research has long shown that the economy of small hotels is competitive. On the other hand, the example of small hotels affirms the autochthonous and authentic, promotes one’s own culture, and most importantly, the local population participates in the tourist product. Unlike large hotels, small hotels are characterized by elasticity and speed of adaptation to changes in the tourist market and higher profitability. In the development of tourism in Croatia, small hotels have become the initiators and carriers of change and improvement of the entire hotel industry.”, Said Sime Klaric, president of the National Association of Family and Small Hotels.The sponsors of the first Congress of Family and Small Hotels are the Ministry of Tourism and the Croatian National Tourist Board, and the organizational partner is the Croatian Employers’ Association.Attachment: Program 1. Congress of family and small hotelslast_img read more