Latvian telecom operator Lattelecom has claimed a strong audience response for its music festival pop-up channel, Positivus TV.According to Lattelecom, over 14,000 households out of its total base of 130,000 homes tuned in to the channel, which ran for the month and a half of the Positivus Festival. Lattelecom said that viewers watched a total of 1,265 hours of Festival coverage. The company said that the channel scored a third more viewers than other music channels, including MTV.
Almost half of all Nordic households now subscribe to at least one subscription video-on-demand service, according to Stockholm-based business development consultants Mediavision.The report claims that today 5.3 million Nordic homes, some 48% of the region’s total, now take an SVOD service, an increase of 850,000 new SVOD households compared to the same time last year.SVOD stacking, or taking several SVOD services simultaneously, was also found to have grown over the past year, contributing to overall growth in the Nordics.Households taking three or more SVOD services was the fastest-growing segment. In Norway 280,000 homes, more than a quarter of the country’s SVOD households, subscribe to three or more SVOD services, with Sweden and Denmark reported to be “not far behind”.“Nordic consumers have both an unwavering appetite as well as the economical capacity for streaming services and we’re not seeing a stagnation,” said Marie Nilsson, CEO of Mediavision.“The strong growth across the Nordics will most likely continue throughout 2019. The new EU regulations, which will require more Nordic content, will likely fuel the growth even further. The SVOD stacking phenomenon will most certainly continue to increase.”