Where do they live? Use geographical data to pinpoint areas for new growth. Knowledge is power. The more you learn about your members and your market, the more successful your credit union will be. Because more than 81% of American households bank online,* data gleaned from your website can provide you with valuable information on how to better serve existing members and attract new members, both online and off.But how do you collect this information? Our favorite tool is Google Analytics, a free, robust service that tracks and reports website traffic. Most new websites have Google Analytics built in (check with your website admin), but if yours doesn’t, it’s easy to implement.Once your Analytics account has been running for a few months, you’ll start to accrue some useful data that can be applied to your operations and marketing efforts. For example:Learning Member/Prospect BehaviorsHow do visitors arrive at your site? Do they search “credit union” in Google? If so, you may want to do some paid search marketing. Are they being referred from a SEG website? If so, you may want to hold open enrollment events at that SEG. How many visitors use desktop vs. tablet vs. mobile? Are your tablet and mobile numbers steadily increasing? Consider replacing your current website with one that is mobile responsive. Evaluate your other online services for mobile functionality. Identifying Trends in the MarketWhat product pages are visited the most? As the economy fluctuates, so do the saving and borrowing habits of your members. By keeping an eye on what product pages your web visitors view most, you’ll be aware when consumer trends shift and can beat your competitors to the punch with new products and offers.What devices are your visitors using? Today it’s the iPhone and the Samsung Galaxy, tomorrow…who knows? Watch this data to stay on top of technology changes and ensure that your website and services are compatible and up-to-date.Tracking the Effectiveness of Marketing CampaignsGoogle Analytics can also help you track your marketing initiatives. Here’s how:For every campaign, event, or news item you wish to track, create a promotional page on your website. For example, if you’re offering a special auto loan rate, create a page explaining the offer and how it will benefit the member/prospect.Be sure to add a call to action to the page such as “Apply now! Click here” and link to an online application or “Call Wendy at 123.456.7890.” As your campaign is running or when it has ended, view the promotional page data in Google Analytics. You’ll see how many people visited the page, if they came from elsewhere online (Facebook, a SEG website, etc), how long they viewed the page, and more.For more information on using Google Analytics to track your website, contact Jeff Kjoller at 214.827.2600, extension 104.Contributing Author: Erin Ortiz Drive members/prospects to this promotional page by putting the page link on all marketing pieces – direct mail, Facebook, Twitter, email blasts, newspaper ads, etc. 24SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Jeff Kjoller Jeff has extensive experience in branding, art direction and graphic design, having served employers and clients in a creative capacity for more than twenty-five years. After graduating from the University … Web: www.loudthought.biz Details
Great Britain: Westcode Inc and Sabre Rail Services Ltd have formed Westcode (UK) Ltd as a joint venture to produce air-conditioning and automatic doors.On August 8 GATX Capital Corp and Lombard North Central plc set up GL Railease Ltd as a joint venture offering lease financing to the privatised domestic passenger businesses.Japan: SKF AB has announced plans to establish a research centre in Japan to help increase its local market share.Switzerland: FIAT-SIG Schienenfahrzeuge AG has sold its passenger coach gangway business to German manufacturer Hübner Gummi & Kunststoffe GmbH in Kassel.USA: GEC Alsthom Transportation Inc is to take over the Hornell plant formerly owned by American Passenger Rail Car Co, and previously Morrison Knudsen; after modernisation, GEC Alsthom plans to produce signalling equipment.Bombardier Transit Corp is to invest $18m to double the capacity of its Plattsburgh works, following orders for 680 R-142 metro cars for New York and American Flyer trains for the Northeast Corridor; a development centre will be set up at a local former Air Force base, with a 64 km/h test track.Standard Car Truck Co has bought Durox Co; Standard Car subsidiary J & D Supply will be merged into its new acquisition.
ST. ANDREWS WEST, Ont. – For an eighth season, IMCA national champions will receive awards from Kirkey Racing Fabrication.The St. Andrews West, Ont., manufacturer and accessories retailer again gives a 68 series full containment layback seat to the IMCA Xtreme Motor Sports Modified national champion. Product certificates good for $250 each go to 2014 national champions in the IMCA Late Model, IMCA Eagle Motorsports RaceSaver Sprint Car, IMCA Sunoco Stock Car, IMCA Sunoco Hobby Stock, Karl Chevrolet Northern SportMods, Scoggin-Dickey Parts Center Southern SportMod and Mach-1 Sport Compact divisions. Awards will be presented during the national banquet in November. Information about seats and other Kirkey products is available at the www.kirkeyracing.com website or by calling 613 938-4885. “Getting racers in the safest and most comfortable seats is something that increases in priority each year and Kirkey continues to be a company that supports that mission,” commented IMCA Marketing Director Kevin Yoder. “The full containment seat is a great reward for our IMCA Modified national champion.”
The negative vibration of the deadly Ebola Virus Disease in Liberia has dealt another blow to league champions, FC BYC.After CAF ordered Liberian representatives to seek home-grounds outside Liberia and Mali FA agreed and the Malians have now decided that FC BYC is not welcome to play their second leg match against Real De Banjul.n its attempt to support football despite the virus, CAF worked with the LFA to secure the Malian offer but now it is over.And five days to the return leg on Sunday, March 1, in Bamako, Mali — the Mali Football Federation (MFA) has informed the Liberia Football Association of its inability to host the game, without any tangible reason, that has left the LFA frustrated and angry, since it appeared CAF has agreed to it.The Malian FA could only say, “We sincerely regret any inconvenience that this cancellation may cause,” in a letter signed by its Secretary General Yacouba S. Traore.When contacted Secretary General Alphonso Armah said the LFA has officially communicated to CAF about the position of the Malian Football Federation.Armah said the LFA is in search of another neutral ground, but could not name the possible country that would agree for the match.The Liberian champions have since been in the country under going intensive preparation while they are waiting for the next neutral ground to lock horns with Real de Banjul.It may be recalled that two weeks ago, FC BYC was forced to an entertaining 1-1 draw at the KG5 Mini-Stadium, in Banjul, The Gambia.It was the first leg of the CAF Club Champions match and The Blues (BYC) took a 3rd minute lead through striker Lamine Jabateh.In the 83rd minute, Banjul’s hitman Modou Sawo leveled the tally.Meanwhile, Liberia’s second representative which participated in the CAF Confederation Cup was eliminated on a 4-3 aggregate.In the 2nd leg in Bamako, Fassell’s hitman Vitalis Sie’s hat-trick was not enough to see Fassell through to the next round.The debutant scored three times, but sluggish defense denied them the chance to advance to the next round, drawing 3-3 with Guinean side Horoya AC.The results means FC Fassell is out of the competition with the Guinean side going through on a 4-3 goals’ aggregate having won the first leg 1-0.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)