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first_imgIn today’s highly competitive market, financial institutions need to differentiate themselves as much as possible. Differentiation can take many forms, but any sort strategy that can generate loan income is especially important. Loan generation is important for financial institutions of all sizes, but for smaller credit unions and community banks, it is even more important as they often do not have the marketing budgets for traditional marketing campaigns and they cannot always compete on rate alone.Having a well though out digital strategy is one of the most important things that financial institutions can do in order to reach today’s consumers. For many, social media (Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google +, etc) is a great place to start. Online shopping is bigger than it’s ever been and consumers are talking about your business and brand on these digital channels. The majority of these consumers will probably rarely ever step foot in one of your branches.. So, targeting them, bringing their business to you and gathering information from them has never been more important.CitizensFirst Credit Union (CFCU) in Oshkosh, WI has been targeting these consumers through social media throughout 2014 and the statistics are staggering. In 2014 they focused on Facebook to not only grow their fan base, but, also get information from their members using social media. They have over 17% if their membership liking them on Facebook, and closed over $2 million in consumer loans using Facebook generated leads only. This led to not only scheduled interest income for the future, but, instant income to their bottom line from ancillary product sales on these loans.They used a different tactics and strategies to find members who could save money by switching their loans to CFCU. They used Facebook to track that over 60% of the people who entered their Facebook driven contests said that they didn’t hear about their loan promotion through traditional media channels (billboards, radio, newspaper, Pandora, etc), but, instead they heard about it via Facebook.This is just one example of a financial institution doing things just a little bit different to generate more business, and doing it without spending a lot of member’s money. Being trained on how to do these things is crucial to the future of your business. It’s never been more important to be innovative in the way you generate new business. What is your institution doing moving forward to stay ahead of the curve? 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Don Emmer Don is currently the Director of Sales for Chatter Yak (Marketing/Advertising CUSO) based out of Citizens First Credit Union in Oshkosh, WI. His role there is to help financial … Web: www.chatteryak.com Detailslast_img read more

first_img Tweet Share Share LocalNews Edward Oliver Highway to be officially commissioned on Friday by: – April 19, 2012 Sharecenter_img Sharing is caring! 176 Views   one comment Section of the road under the Canefield Cliffs during construction works in 2011The Roosevelt Skerrit led Administration will on Friday officially commission the rehabilitated West Coast Road Project which will be renamed the “Edward Oliver Highway”.The contract for the construction of approximately 44.877 km road was officially signed on October 9th 2009 with a projected completion time frame of 23 months; however the official ground breaking ceremony for the commencement of the project took place on 26th February, 2010.The highway was rehabilitated under the West Coast Road Development Project by the China Railway 17th Bureau Group Corporation Limited; a subsidiary company of China Railway, at a cost of EC$ 100 million.The Prime Minister announced at the official opening of the Dominica China Friendship Bridge (DC Bridge) which was part of the West Coast Rehabilitation Project, on February 1st, 2012 that the highway will be renamed in recognition of Mr. Leblanc’s contribution to Dominica particularly as the road was constructed during his administration.He told the Next Level Radio Program on Tuesday evening that he feels “personally gratified” that the highway will be renamed after someone who has contributed to Dominica’s development. “This is a major piece of infrastructure and that road will be named after the former chief minister, former premier, father of the nation and leader of the Labour Party. He is the one who constructed the road in the first place and we are very happy that after so many years something of significance, that this very important name E. O. Leblanc can be placed on it and I believe that there’s no other edifice or road that could set aside the West Coast Road”.Mr. Skerrit also announced that the Vieille Case Primary School will in September of this year also be renamed in Mr. Leblanc’s honour.“That will be done ahead of the new school year in September so that our children and people do not forget people who have made real and tangible contributions to our development”. He also commended Mr. R. O. P Armour who was the minister of works at the time when the road was constructed as well as the current Minister of Public Works Rayburn Blackmoore.“We have to give tremendous praise to Minister Blackmoore he has really marshaled the troops and taken ownership of the process and really ensured that the work was done properly. He continuously kept the people informed on the progress of the work a million times or more and was very visible at every stage”. The project included the following;• Rehabilitation of some 45.115 km of main road from Hanover Street in Roseau to Borough’s Square in Portsmouth.• The construction of a 66.94m long by 10.5m wide two-lane bridge including sidewalks from Hanover Street to Elliot Avenue• The construction of a large boxed culvert structure and re-alignment of the existing s-bend at Woodbridge Bay with a much improved alignment• Shifting of the existing road under the Canefield Cliff further westward towards the existing sea defence wall• Re-alignment of the s-bend approaching the village of Tarreau from the south with a much improved straighter alignment• Construction of over 1.6km of sea-defence protections at Tarreau and CoulibistrieConstruction of a new large boxed-culvert on approaching Picard to reinstate this failed section of road. The West Coast Road project is one of the four pillar projects agreed to between the Dominica government and the People’s Republic of China as well as the State House project and the Dominica State College. The ceremony will take place in Mahaut from 2:30pm on Friday.Dominica Vibes Newslast_img read more