Abstract: Recently, Tmall announced joint Moutai, Wuliangye, Qingdao, Budweiser and other 300 wine enterprises to build a "liquor business credit union", with "winery proprietary" mode to ensure the wine wine circle attracted attention to genuine goods at a fair price. Wine giants involved in the sales line, or in the "Warring States" burn stage, and the vertical main electricity supplier.
go to 2014, the scale of China’s Internet users has reached 649 million people, but the size of the beverage market size of $800 billion, only about 2% through online sales, the development of electricity providers slower than other industries.
, however, has been in the field of Internet giant recently halt the troops and wait are ready to. Recently, Tmall teamed up with 300 high-profile wine enterprises to build the integrity of the alliance, the integration of logistics resources to launch the "rookie next day" service, the Jingdong and the Luzhou Lao Jiao launch a "Beijing" electricity supplier liquor brand, deeply involved in the liquor industry.
Tmall drinks category official said Xie Maolin accept the "First Financial Daily" reporter: "within, relative to other categories, drinks accounted for a very small, but inside the group very attached to a small classification."
a lot of incoming
recently, Tmall announced joint Moutai, Wuliangye, Qingdao, Budweiser and other 300 wine enterprises to build a "liquor business credit union", with "winery proprietary" mode to ensure the wine wine circle attracted attention to genuine goods at a fair price. Because of the large coffee drinks industry began to "halt the troops and wait".
General manager of Tmall
lifestyle Wen Wen said when talking about the layout of Tmall’s ideas on drinks, liquor electricity supplier and other industry electricity supplier compared to the development is relatively slow. But now hundreds of wineries and brand outlets in Tmall shop. In the future, we hope that the level of wine people, young, and we build brand penetration.
it is understood that at present in the wine sector, Tmall made a special trip to integrate rookie logistics resources, the use of big data and platform advantages, coordinate the brands of liquor enterprises in advance in stock, accelerate the pace of logistics, in the "6· 18" during the promotion season, the Yanghe River, Luzhou Lao Jiao, Gujing Dong and many other brands, will be the first to launch the next day service, covering the whole country more than and 40 city.
this resource investment, is not a simple platform providers, and the depth of the intervention may only reveal a corner. Xie Maolin said that Tmall’s future goal is when consumers choose drinks, choose to buy in Tmall. According to our research, the consumer is the most important thing is true and false drinks, so we set up the integrity of the league, by the wine prices straight supply, consumers on the authenticity of online wine to solve the problem, I believe there will be a huge space." He said that the future will be the main brand Tmall and channel these two. Now the mainstream of liquor brands have entered, the next step in the regional brand to do more to expand." He said.
coincidentally, Jingdong recently also force self C2B, and Luzhou Lao Jiao combined.