Lošinj continues to implement the project IQM – Integrated Quality Management in the destination

first_imgWith the aim of further encouraging all tourist stakeholders in the destination to contribute to raising the quality of service with their work, responsibility and creativity, the Tourist Board of the City of Mali Lošinj is starting to implement the project IQM- Integrated quality management in the destination.IQM is a project of related destination quality management which aims to bring together and connect the best tourism stakeholders in the destination. According to the decision of the Tourist Board, the first participants in the project will be private renters, after which the goal is to include other employees in tourism (shops, catering and accommodation facilities, taxi carriers and others). At the trainings and workshops that started in 2016, it was shown that in the area of ​​the City of Mali Lošinj there is a significant number of renters who meet high quality standards, and this project aims to further highlight and improve the quality and services of private accommodation.The head of the family accommodation counseling Interligo doo Anamarija Cicarelli is holding presentations of standards and business education through full-day workshops for more than 7 interested private renters on November 8 and 2017, 50 at the Tourist Office.Participation in the IQM project is free of charge for renters, and renters who sign the Agreement are required to meet the standards prescribed by the Book of Standards for Private Accommodation. Benefits that renters receive by participating are ‘welcome packages’, especially highlighting on the website of the Tourist Board of Mali Lošinj and promotion through the promotion channel TZG, then media promotion and discounts in certain stores, on certain services, both for participants and guests of project participants . “Precisely with the aim of creating recognition and raising quality, but also in order to network the best in the ‘circle of excellence’, we decided to start implementing the IQM project intensively. Considering the considerable number of interested people who already largely meet the required standards, I believe that Lošinj will soon be able to boast of a high quality tourist offer. The goal is for this offer to be followed by other stakeholders in the destination, which ultimately raises the quality and visibility of the entire destination. ” expires Director of the Tourist Board of the City of Mali Lošinj Dalibor Cvitković.By the way, the management of the quality of the destination (Total quality management – TQM), the City of Mali Lošinj and the Tourist Board in 2006 imposed itself as a new challenge in which the tourist infrastructure is developing in a qualitative direction. Even then, the importance of implementing destination standardization, ie destination quality management in all segments, was recognized.The concept of making a Master Plan for the development of “bike” tourism on the island of Lošinj was presentedPhoto: Lošinj, Siniša GulićWith the aim of developing cycling tourism and creating a ‘Bike friendly’ destination on Lošinj, on October 5, 2017 in the Bellevue Hotel in Mali Lošinj, the representative of the Swiss company BikePlan – Mountain bike specific planning and destination development Adrian Greiner, presented the concept of creating a Master Plan tourism of the island of Lošinj.The participants, including the Mayor of Mali Lošinj Ana Kučić, representatives of the Jadranka Group, councilors of the Tourist Board of Mali Lošinj, city councilors, representatives of Lošinjska plovidba – Turizam doo and other interested parties were presented the concept of developing a Master Plan consisting of several steps: analysis and construction of the concept, design, spatial planning and implementation of the Master Plan on the example of the destination Zermatt and Visp region in Switzerland. These are examples of how to take care of sustainable development and involve all entities in the destination, especially the population, in the project.The development of the Master Plan is a one-year process, and the implementation is divided into short-term goals (1-3 years) which include solving current problems in the destination, then medium-term goals (3-6 years) which include the construction of trail centers and new bike paths / route, while long-term goals (6-10 years) include the expansion of trails in the area of ​​the entire island of Lošinj (Ćunski), the southern part of the island of Cres (Punta Križa-Belej), smaller islands (Unije, Susak and Ilovik), with the possibility of opening ‘outdoor’ center in Osoršćica.The presented concept of making a master plan will be officially presented to the City Councilors and the Councilors of the Tourist Board on the basis of whose decisions the development of the Master Plan for 2018 would start.last_img

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