morning news (reporter Han Yuanjia) this year "double 11" gains 35 billion yuan record, let the Alibaba group’s Tmall pocketed the money and face. The upcoming "double 12", so that the 7 million Taobao sellers to find the characteristics of the marketing arena. The use of big data, Taobao 12· 12 will be more interesting and fun to attract consumers by the new way of playing, and Taobao and Tmall also found a clear position in the game gradually.
began in 2011 Taobao 12· 12 propaganda strategy in recent years, changing. 2011, Taobao announced, 12· 12 attracted the same day the consumption of 120 million users, and received a sales of $4 billion 380 million. But from the beginning of 2012, sales figures began to be diluted by Taobao, Taobao time machine, etc. to narrow the distance between consumers, more humane marketing tool became the theme of the year. This year, this trend is further expanded. Zhang Yu, President of Taobao, said in 2013, Taobao 12· 12 theme is universal Taobao, the starting point is to hope that more small sellers in Taobao found its own potential development space. The use of big data, Taobao will be based on different needs of the population, divided into more than and 200 shopping scenarios, while shopping will be launched in all aspects of the shopping forecast, will launch a shopping cart cruise and other marketing activities.